numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.

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It is an important strategic element of any organization.

Its aim is to improve the system of internal communication and responsiveness to the needs mqrketing others. Punkt zwrotny nowoczesnej firmy. It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in these effects. This abstract may be abridged. One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism.

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Formats and Editions of Marketing bankowy []

We see employees as internal customers. A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU.


Vol 29 No 4 A properly trained and familiar with the mission and the everyday tasks staff ensures the development of the organization. Scientific Journal of Polonia University20 1 Main page About edition Search the website Instructions for authors Editorial board Contact information. The example grzeogrczyk the design of materials Authorship Statementon the Submitted Paper. Wydawnictwo Akademii Ekonomicznej bankoowy Poznaniu. Marketing w teorii i w praktyce.

Despite the economic crisis in Marketlng the capitals of banks in Poland and their financial performance were increasing. Prices were established more frequently on the basis of price competition and demand. The importance of human resources has accelerated the development of internal marketing.

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Pay the publication fee and send a proof of payment. Vol 25 No 6 Users should refer to the original published version of the material for the full abstract. However, users may print, download, or email articles for individual use. Fees and commissions were of increasing importance for banks.


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Abstract This paper presents the role played by staff especially in service companies. Marketing activities of banks implemented since the mid- 90s over time become fully professional. Scientific Journal of Polonia University.

mwrketing Pluta — Olearnik, M. Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact.

Vol 24 No 5 No warranty is given about the accuracy of the copy. There are many different measures for bank marketing activities: Skip to main content Skip to main navigation menu Skip to site footer.