Grinding It Out: The Making of McDonald’s [Ray Kroc] on *FREE* shipping on qualifying offers. Few entrepreneurs can claim to have actually. Editorial Reviews. Review. “Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac’d it.” –Tom Robbins, Esquire magazine “A marvelous. The Making of McDonald’s – That fateful day in Ray Kroc, a Mixmaster salesman paid a visit to San Bernardino, California hamburger.

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As far as writing style and flow goes, it was an engaging read. Enjoyed seeing how it all played out and it begs the question, if this 52 year old man can start over and create an empire- what excuse do we have? I personally value the corporation and the principles that entail its management, I now understand how did they come up. But, then what else you do, when you hit the goldmine. I’m definitely glad I picked this one up! Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you.

View the Lesson Plans. Very delightful to read! An example is seen early on when in one of the first franchise stores the french-fries come out bland. I don’t mean to be a daredevil, that’s crazy. Then his love stories!

He started his business career selling paper cups. Even Mr’ Kroc is unable to grindinb the consequences of his actions or their effect upon people, such as his deep disappointment with his first wife for not working for free for his multiple business start-ups, or rapidly abandoning his second wife for his third under sketchy circumstances.

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Grinding It Out Summary & Study Guide

Before that he was a Depression-era salesman and piano player who epitomized that American gung-ho hard work ethic. McDonalds is super easy to shit on all the time, but during the 60s it was a really new concept in massive commercial franchising. But even more interesting than Ray Kroc the business legend is Ray Kroc the man Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. Even Mr’ Kroc is unable to acknowledge the consequences of his actions o Rac Kroc was a titan of business.


Trivia About Grinding It Out: Ray was simply a brilliant salesman, promoter and story teller. For me, McDonald’s has come to represent such a different thing than it did in the s when this book came out.

The only problem seemed to be how we would tay the deal among ourselves. It’s an amazing success story about the person, who managed to set a goal and achieve it. Ray was an average American who simply worked at his goals until he attained them. He gets a job with a company selling real estate for a development. Totally recommended this heartening auto biography. His enthusiasm and common sense approach to business made him VERY successful and wealthy along the way to the top.

His ingenuity and creativity in approaching sales and life is amazing and inspiring!

He was always very honest and prided himself in providing a tool to business owners that would improve their business and increase their customer and cash flow. What impressed me much more was Kroc’s ability to tell a good story — storytelling was clearly fundamental to his success both as a salesman and as a fast food entrepreneur.

Ray Kroc was a genius! Kroc visits the restaurant in After having read this book I can now say I have a better understanding of how a single idea with the right vision, dedication, motivation and belief can reach amazing heights. Bu It could have been that because this book was written 30 i agobut the style was not what I expected. It can’t happen so long as my influence and that of Freed Turner enforce the view that the corporation is in the hamburger restaurant business, and its vitality depends on geinding energy of many individual owner-operators.


Grinding It Out: The Making Of McDonald’s – Ray Kroc, Robert Anderson – Google Books

His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. May 08, Joshua rated it it was amazing.

This meant, of course, gridning after ten years when our mortgages were paid off, we would have all the income from a store free and clear to the corporation. He ends up going above and beyond to find out why and does. Initially I debated whether it was worth reading this book, having watched the movie already. I tend to think of McDonald’s as providing cheap, nutritionally deficient food served by adults who work several low-paying part-time jobs to make oyt meet. Kroc’s own interpretation of the events of his life.

Browse all BookRags Study Guides. After 17 years of selling paper cups and moving up the ladder in that company, he began selling a “six-spindled milk shake machine called Multimixer” which he sold to drug store soda fountain and dairy bars. Too many salesmen, I found, would make a good presentation and convince the client, but they couldn’t recognize the critical moment when they should have stopped talking. He created a large charity, owned the San Diego Padres, rubbed elbows with so-and-sos and more.

Ray Kroc is a great storyteller. The agreement gave me 1. He was stern, overbearing, and I found his puffed-up style off-putting.

I had no interest in those, but I would have rights to franchise copies of their operations everywhere else in the United States