Enlightened Experimentation: The New Imperative for Innovation; Stefan Thomke ; Harvard Business Review, Feb. , pp. This article, by a Harvard. Harv Bus Rev. Feb;79(2) Enlightened experimentation. The new imperative for innovation. Thomke S(1). Author information: (1)Harvard Business . Enlightened Experimentation: The New Imperative for Innovation by Stefan Thomke Experimentation lies at the heart of every company’s ability to innovate.
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Acknowledge the trade-off between cost and fidelity. Determine what experiments can be performed in parallel instead of sequentially.
Remember that new technologies emerge and evolve continually. When variability can’t be controlled, allow for multiple, repeated trials. New technologies such as computer simulations not only make experimentation faster and cheaper, they also enable companies to be more innovative.
Don’t forget the basics of experimentation. Combine New And Traditional Technologies Do not assume that a new technology will necessarily replace an established one. The challenges are managerial as well as technical:. In the past, the high cost of experimentation has greatly impacted many firms’ ability enlibhtened successfully innovate.
Enlightened Experimentation: The New Imperative for Innovation. – Free Online Library
Sign up for our weekly newsletter. Fail Early And Often, But Avoid Mistakes Embrace failures that occur early in the development process and advance knowledge significantly. Do not assume that a new technology will necessarily replace an established one. Today’s new technology might eventually replace its traditional counterpart, but it could then be challenged by tomorrow’s new technology.
Well-designed tests have clear objectives what do you anticipate learning?
Interested in improving your business? Parallel experiments are most effective when time matters most, cost is not an overriding factor, and developers expect to learn little that would guide them in planning the next round of experiments. Experiments of lower fidelity generally costing less are best suited in the early exploratory stages of developing a product. Consider using small development groups that contain key people designers, test engineers, manufacturing engineers with all the knowledge required to iterate rapidly.
Enlightened experimentation. The new imperative for innovation.
Organize For Rapid Experimentation Examine and, if necessary, revamp entrenched routines, organizational boundaries, and incentives to encourage rapid experimentation. HBS associate enlifhtened Stefan Thomke explains.
The challenges are managerial as well as technical: Also, mistakes often occur when you don’t control variables that could diminish your ability to learn from the experiments. High-fidelity experiments typically more expensive are best suited later to verify the product.
But achieving that requires a thorough understanding of the link between experimentation and learning.
Learn about fresh research and ideas from Harvard Business School faculty. Usually, new and traditional technologies are best used in concert.