Buy El Medio Es El Masaje (Studio / Study) by Marshall McLuhan, Quentin Fiore ( ISBN: ) from Amazon’s Book Store. Everyday low prices and. El Medio Es El Masaje/ The Media is the Massage: Un Inventario De Efectos/ an Inventory of Effects Studio / Study Spanish Edition by Marshall McLuhan. El Medio es el masaje; Marshall McLuhan y Quentin Fiore fue un educador, filósofo y estudioso canadiense. Profesor de literatura inglesa.

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Published in I dare you to find any book whose vision to such an extent heralds and encompasses our current struggles with adapting culture to the speed of digital. Refresh and try again. The alphabet and text gave us overwhelming preoccupation with seeing as proof of reality and also allowed us to withdraw, to formulate thoughts in seclusion. Not all my mentors in high school were teachers.

The Medium is the Massage by Marshall McLuhan

Consider it this way, you open a chest that’s been buried since and find a fully functional smartphone that’s very much like an iPhone 5. His idea that television means the viewer participates whereas other mass media is just a “packaging device” makes no sense and is never explained.

For a book published 5o years ago, this short book has aged very well beyond a few references to the technology of the times. Stick with this idea for a moment and soon we see that we have used technology to turn ourselves into gods. Childhood was created in the 17th century, before that children were simply small adults, now because of technology children are inundated in the adult world while still expected to understand the ideal of childhood.

There’s a lot of ideas about “primitive” society in this that are just claptrap. This really is an interesting little book.

I now have a voice continuing the metaphor of the technologically extended human body loud enough to ring out across the entire planet — whereas, in announcing the death of Pan all the gods could muster was a voice to boom out across the waves toward a single boat. Much recommended, though, to learn about this important process of thought!


His assistant asked, ‘How can you tell?

El Medio es el masaje; Marshall McLuhan y Quentin Fiore by Angie Gutiérrez on Prezi

This perfectly reflects recent trends in the development of websites like Facebook, Twitter, Youtube, Google, etc. Its Cultural and Social Foundationsaccess to literacy is not a minor matter of just undermining our memories, but rather it fundamentally changes our abilities to categorise knowledge, think syllogistically or sequentially and not to put too fine a point on it think logically.

The placement of the viewer as a universal viewer, the placement of the writer as a universal voice is the opposite movement from our obsession with the individual author or artist in much of the modern world — think Shakespeare or Caravaggio. It wasn’t until I leafed through the images in The Medium is the Massage that it hit me that my thinking was so entrenched in old patterns, it couldn’t process McLuhan’s futurist ideas of the technologies that would transform not just how we interact but how those technologies transform us from consumers into being part of the machinery.

To ask other readers questions about The Medium is the Massageplease sign up. This is one of those weird books that’s kind of loose philosophical theory without much in the way of hard logic or evidence.

The book itself is a piece of art, let alone the message it is trying to stimulate.

The Medium is the Massage

We ask our ad networks not to include disruptive ads, mcluhn sometimes one slips through. Now, when I am finished with this review it could potentially be read by millions of people all over the planet within moments of my clicking Save — Hermes has nothing on modern technology.

But this is more than just a hip book with innovative graphics. Electric technology created the mass. And yet we rarely ask ourselves just what these new and impressive powers have done mrdio our conceptions of ourselves.

I was really bummed when I found this because the titular pun had come to me on the toilet about a month earlier, and I could no longer be proud of my presumed invention.

Joyce could see no advantage in our remaining locked up in each cultural cycle as in a trance or dream. Interesting but like in the same way that going to a modern art museum is interesting. He talks about how we are all becoming inextricably bound to one another, how our acts are no longer truly private, how everything is moving beyond the visual to the auditory as well. The “art” aspect is pretty poor and I really don’t appreciate stuff like mirror text.


The authors are careful and meta about the importance of medium itself for the message. Too many people know too much about each other. As Luria points out in Cognitive Development: Want to Read Currently Reading Read. Today, the reverse is the problem. Still can’t believe that we didn’t read mmasaje in my graduate program, since so many authors name dropped McLuhan.

May 30, Lisa rated it really liked it. Just a moment while we sign you in to your Goodreads account. There’s even a John Cage quote about how the I-Ching helped him find “joy”.

Admittedly I’m probably being unfair with a 1 star rating, but I’m sick of technological fetishism and there really wasn’t anything convincing or exciting in this. I hate it when my review is above the global average but, come on! Fassinerend – sommige dele klink of dit gistermiddag geskryf is.

I spend my fs avoiding advertising. Overall it’s just a bit crap. That is Manny, and Paul Bryant, me to a relatively amrshall extent, whoever is reading this.

The mass audience assumes that all people have the same exposures and encourages group thinking on public forums and such. I wonder if there is anybody else out there, offended by an ad that lets you get in touch with desperate Thai girls, or inyourface hamburger ads, and would like to do something about it? Let’s see if I can make some sense of what I read.