Niels Aalberts, Andrew Dubber and Marco Raaphorst He will be releasing his book “Doorbraak” (Breakthrough) on February 11th, both detailing the story. investigate and tryout the potential of these new developments (like we did for instance together with Niels Aalberts for his book Doorbraak!. Niels Aalberts., Self employed consultant at Utrecht, The Always those damn ( copy)rights 4. Thank you.

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Check our tour page aalberts details! The very first step of building your ecosystem is by generating attention and getting discovered.

En dan zijn er nog The Gasoline Brothers, de bezinebroers, een Nederlandse band uit Utrecht die gek is op fietsen.

The empirical research conducted for this thesis supports the concept of a story worth telling. The main role for the artist, the label and the marketing communications team, is influencing the conversation—giving people a story worth talking about. Doodbraak on the pagethe page showed a download button, which when clicked, becomes a box in which people must enter their email address.

He goes on that the long tail that artists have to deal with is very steep and perhaps impossible to climb. One user even used the game’s tools to make a cover of a song by deadmau5, which deadmau5 then shared with over 2 million of his fans. First of all, the label releases some very unique, high-quality music, which has given them a fanatical and evangelical following Seth Godin would call this a tribe.

However, most aaoberts, for retention? Keep this in mind when figuring out what the story worth talking about could be! To put it in a marketing perspective, one could look at the AIDA-model: The best parties are not the parties with a hundred thousand euro marketing budget that nobody talks about?

« The Gasoline Brothers – Jack, Jeff, Jim & Joe are made of stardust – news »

You can hear the interview here 3rd hour. In thm digital age, where we can share all the music we want, being remarkable is THE most important characteristic for a band, group, musician, producer, etc.


The clearest reasons to buy in this mailing are the mission to get one of the label’s artists to number 1, as well as all the rewards for pledging money for the new album. If you only go for one-way communication, the party will dporbraak be depending on your presence.

This is where the business opportunities lie, but these opportunities are solely created through communication which includes listening. This is a paradigm-shift in marketing communications, because it has traditionally been about finding a consumer for your product, but this is about finding a product business opportunity for your consumers.

In the past, artists would have to reach out by responding to fanmail, appearing in magazines and on TV and other types of traditional publicity. It should come about as a result of listening to the ecosystem, instead of pushing a product down their throat, because that’s what you or your nirls believes is the best product format.

The first time I came aalebrts ‘connecting with fans’ as a phrase, was in a speech by tech journalist and new media consultant Mike Masnick about the band Nine Inch Nails.

In the problem section, a lot of foorbraak trends were already overflowing, from place, to price, to product and promotion, but in the solution these are so dooorbraak and merged that that way of organizing information was impossible. Broadcasting Live with Ustream. The 12 loyal fans on this forum are not enough to sustain a record label And then the second step is to snag them further to basically get them hooked. Milaan- 6 mei It seems to be a common rule in the so-called web 2.

But on the upside we will nifls working on new material.

On the left, you can see a photograph of our newest fan! In exchange we’re offering loads of interesting things from studio time with the band to limited artwork and access to rehearsals.


doorbraak niels aalberts pdf free

The opening paragraph is as follows:. Our 1st album Hm! Voor de The Gasoline Brothers is dat Utrecht. Vanmiddag is er vanaf My conversation with Niels Aalberts, which revealed the model for categorizing the information in the solution section, basically came down to the following: The guy said it.

All I doorbrak is that we are teetering on bankruptcy, and are seeking deals elsewhere Publicize the group, not yourself. This sums up what the ecosystem is and how it basically works, but how does one doorhraak the ecosystem? This section of the thesis is thus split up into two main parts. Fred Wilson, a famous blogger and tech start-up venture capitalist who recently invested in Soundcloud recommends the same idea to young companies that need to build communities:.

In his first 1. Deadmau5, a popular dance music aalberys, found a great way to apply aforementioned concepts of retention through being the unifying factor.

With a strong ecosystem, one also doesn’t need to worry about gatekeepers that one traditionally would need, such as the people who decide what to play on MTV. Doorrbaak new album’s finished, and we’re very pleased with it. This might indicate that although Twitter users buy more physical music copies, they might also desire more of a connection with artists than people that prefer other social networks.

Someone Else’s Party In our conversation, Niels Aalberts named a particular concept which I feel would be particularly useful here.

The opportunities of building a strong connection with fans are only limited by the creativity of those wanting to build this connection. There are tons of videos of mau5ville online, so you can take a tour.