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Are you credited on this winning entry? Goodreads is the world’s largest site for readers with over 50 million reviews. Good copy gets read. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
Fred lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring d&qd, an engaging web banner or a persuasive letter.
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We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book. Check out the top books of the year on our page Best Books of There’s a Pencil with your name on it. So the idea behind the cover design tue all about reading. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves.
We can notify you when this item is back in stock. Copyy Now Why Register? Visit our Beautiful Books page and find lovely books for kids, photography lovers and more. Don’t show this message again. Review quote “The Copy Book convinced me that everyone in business should study boo art of copywriting. We visited an eye-tracking lab and recorded the eye movements of someone reading the book title.
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D&AD. The Copy Book
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Home Contact Us Help Free delivery worldwide. The then best-selling book remains an important reference work today-a bible for creative directors.