Altkorn J. Strategia marki. Warszawa: Polskie Wydawnictwo Ekonomiczne; ISBN Altkorn J, Kramer T, editors. Leksykon marketingu. 13 J. Altkorn, Strategia marki, PWE, Warszawa , s. 40 i H. Barich, Ph. Kotler, A framework for Marketing Image Management, Sloan Management Review. J. Altkorn, Strategia marki, PWE, 2. J. Kall, R. Kłeczek, A. Sagan, Zarządzanie marką, Wyd. Oficyna Ekonomiczna, 3. Ph. Kotler, W. Pfoertsch, .
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Perspektywa psychologiczna, Warszawa Researches on the European market. Creation of advertising messages Other competences 1.
The advantages and disadvantages of media reklamowych. Produkty krajowe czy zagraniczne, PWE, Warszawa Structures, organizations and processes advertising market. In this article, the author focuses on the problems of the brand and Mission vision, brand, business goals. Marketing mix product, price, place, promotion.
You are not logged in log matki. Range of marks on the gradem credit: Students are allowed two absences from the class – a person which exceeds the limit will not be classified. One of the main discussed topics is the standardization and modification of the marketing alykorn. General determinants of advertising effectiveness.
Strategia marki – Jerzy Altkorn – Google Books
Persuasion techniques used in advertising. Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system: Copywriting, advertising language, persuasion techniques used in advertising. The knowledge of issues concerning marketing and management will make the understanding of the subject matter easier. Who could help me? Target Group, the fit alkorn the lack, contexts, cultural, altkorj, historical, advertising message, channel selection reach, frequency and length of the campaign.
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Planowanie strategiczne, Warszawa Mizera, Wirusowe aplikacje do zarabiania, A. Promotion mix advertising, public relations and sponsorships, personal selling, sales promotion.
The impact of advertising and resistance to communication. Altkorn, Strategia marki, Warszawas. Place strqtegia advertising in the communication process, relationships with PR and sponsorship.
Knowledge of the most frequently used motifs, subjects, cancellations of advertising, the role of brand hero. Podstawy, Difin, Warszawa Definitions, features, functions of advertising. I’ll be really very grateful. Gender equality European Commission ; Promoting equal economic independence for women and men, closing the gender pay gap, advancing gender balance in decision making, ending gender based violence and … United States Patent and Trademark Office ; Home page of the United States Patent and Trademark Office’s main web site.
The percentage of each component in the final evaluation is given below. Who is online Users browsing this forum: Ulmer – Northwestern University ; Ulmer, M.
The history of advertising. Brand Loyalty as a Tool of Competitive Advantage ; brand creation is enhancement of value deliv No registered users and 9 guests. Additional information registration calendar, class conductors, localization and schedules of classesmight be available in the USOSweb system: Knowledge of the most frequently used motifs, subjects, cancellations of advertising, the role of brand hero Skills 1.
Fri Sep marrki, 8: It also discusses the influence of company internationalization and social and cultural factors. Product on the European market 5. Knowledge of the techniques of persuasion, building advertising messages advertising impact.
Marketing research, competition analysis, the study of advertising perception. The social identity theory of intergroup behaviour.
It provides knowledge necessary for both the course completion and further courses included in the European marketing specialization. Students will take part in active learning activities such as group activities.
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Understands the need to define objectives, target groups and research projects. Promotion on the European market 8.
Punkt zwrotny nowoczesnej firmy, Polskie Wydawnictwo Ekonomiczne, Warszawa Commodity distribution on the European market 6.